Does Loading Speed Affect Search Ranking? How to improve it !

Your website’s ranking on the search engines is determined by a number of factors such as the quality of its content and the relevance of that content to the terms being searched for. The responsiveness or Loading of your website to requests and the speed of that response are both factors that go into calculating its search engine rankings.

Good responsiveness matched with faster loading times raises your website higher in the rankings, while poor responsiveness and long loading times drag it down. Given how important its ranking is to its overall success, you should consider improving the loading times of your website a priority if you are interested in optimizing it for the search engines.

Speeding Up Your Website’s Loading Times:-

1)One method for keeping your website’s loading times short is to make sure that it is getting all the computing resources that it needs to handle requests as fast as possible. A bad choice in hosting service can cause slow-downs due to insufficient computing resources being dedicated to your website.

For example, if you are using shared hosting, too much demand for the other websites stored on the same server can cause your website to slow down due to the number of requests outstripping the server’s capability of handling them all. Similarly, if you are using VPS or dedicated hosting, you may find your website slowing down because you have not budgeted for enough computing resources to handle the demand for your website.

2) Cutting down on the size of the content to be sent to the visitor is another approach to speeding up your website’s loading times. There are many possible ways to accomplish this aim. For example, if you are using a lot of images on your website, you can tailor the size and quality of each image to its intended purpose rather than simply resorting to the best as a default.

After all, if the image is meant to be a small icon, it does not need to be of high quality to fulfill its purpose. Similarly, cutting down on the usage of images, videos, and scripts reduces the items that need to be loaded and thus the webpage’s loading time.

3)Compression is another method that can be used to reduce your website’s loading time by reducing the amount of information that must be transmitted to the visitor. In this case, the information that makes up the requested webpage is compressed into a smaller package before it is sent through the Internet and then decompressed on the other end by the visitor’s browser. Compression is an excellent means of reducing the information that must be sent without compromising the quality of the information.

4) Similarly, the practice of caching is another method for reducing loading time by reducing the size of the files that must be sent through the Internet. However, it is limited in that it only works for repeat visitors. Caching stores part of the webpage that is sent through the Internet on the visitor’s computer, so that the stored information does not need to be sent again the next time that visitor visits the page.


You have many options for speeding up your website’s loading time. However, it is important to remember that loading time is not the only factor that goes into calculating search engine rankings. Although speeding up your website is important, you should not focus on it to the exclusion of other concerns.

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About the Author: Gautam Kumar


  1. Wow, great post !

    I’ve never known that the loading speed could affect the rankings of my site. Now I need to do some tweaks.

    Thank you so much

  2. You Right Buddy Loading Time of our Blog must fast because it is play big roll in SEO and also imorove you site ranking..
    Keep posting new Bro.. nice Post and i also share with my friends..

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